Most communications teams are jumping between tools and manually piecing together insights to make sense of what the media is saying about them. With more data available now than ever before, our priority with this latest update to the Streem platform was two-fold.
- First, we wanted to make it easier and faster to understand the media narrative on any topic.
- Second, we wanted to take our community from coverage identification to research-backed recommendations in one place.
With these goals in mind, we created Streem AI Coverage Analysis, our biggest update to Streem AI since its release.
Uncover key narratives, themes and the factors driving them, then surface tailored next steps so you can move from coverage to action quickly, all from within the Streem AI Assistant.
Instant Answers on Your Media Coverage
Manually summarising why media coverage is happening and the key themes driving spikes takes time that most teams don't have.
The old process required sifting through headlines one by one to identify patterns with no starting direction. However, modern media strategies need access to 24/7, realtime answers. AI Coverage Analysis meets that need.
Ask about your coverage and get answers instantly, without manually cross-referencing charts to understand what's happening. Coverage volume, sentiment, audience reach, and spikes are surfaced and explained in minutes, with an adjustable time frame.
Teams use this feature for realtime reputation management, to find key coverage themes for daily stakeholder briefings, and more.
No Set-Up Required, With Context for Any Topic on Demand
While some topics merit the creation of permanent Mention Streams in the Streem platform for ongoing media monitoring and insights, others need fast, one-time analysis.
To reduce the human effort it takes to explore new facets of media coverage, AI Coverage Analysis grabs high-level insights on any focus area without the need to create a Mention Stream. Get to trending topics, emerging narratives and the signals behind them faster so that you stay on the pulse, and know what areas might benefit from more in-depth media analysis.
Drill Into the Data You Need with Filters
Use our customisable filtered search to find the exact data you need, filtering by factors like media type, specific sources, authors, locations, languages, keyword inclusions, categories, domain authority, impact score, sentiment, audience reach, and AVE. Funnel down to data with parameters like:
- Online news only from the last 7 days
- Which journalists have been most active in reporting on Inflation in the last 30 days
- Radio media items with a positive sentiment from yesterday
Refine as you go, with the option to add and remove these filters to narrow in on the insights most relevant to your reporting needs.
Keep Moving with Workflow Suggestions & Follow-Up Questions
Once you've found what matters, the assistant keeps your momentum.
Get follow-up suggestions for relevant data points, start writing your media release or create a permanent Mention Stream, with research-backed recommendations on what your next move should be. For example, get prompted with questions like:
- What drove the volume spike between June 23rd and June 24th?
- Can you show me the sentiment breakdown for the inflation coverage?
- Please provide three PR suggestions to address the narrative around interest rate hikes
- Which top journalists or outlets are most frequently covering the RBA interest rate pause?
- Could you filter this analysis to show only online and podcast coverage?
What Sets Streem AI Apart?
Accelerate Your Decision-Making
Avoid manual sifting to find the 'why' behind a trending story. Explore, analyse and interpret your media coverage in minutes with AI Coverage Analysis, now available in the Streem platform.
If you're not already a part of the Streem community, book a demo with our team to see how this new tool can save your team time and identify valuable media outreach opportunities that you might be missing.
