Privacy Policy.

Streem’s Commitment to Your Privacy

The Streem Group of companies (“Streem, we, us and our”) respect your privacy. Streem operates a media intelligence platform available on desktop, tablet, and mobile (“Streem Platform”) and our website located at https://www.streem.co.nz/ (“Website”). 

This Privacy Policy explains our approach to dealing with your Personal Information so below we set out how we collect, hold, manage, use or share Personal Information, depending on whether you are: 

1. Are a commercial customer or prospect 
2. A visitor to our websites, including when you visit or interact with the Streem Platform and our Website.
3. An individual who has posted or published something online which we hold in our products (Online Author or Journalist).

It also describes your rights against Personal Information we process about you and how to enact them. 

We may update our Privacy Policy from time to time by posting a new version on our Website.
We use some specific terms in this policy, so we thought it would be helpful for you to understand their definitions: 

Definitions 

“Personal Information” under the Privacy Laws is information about an individual whose identity is apparent, or can reasonably be ascertained, from the information.

“Privacy Laws” means

• The Privacy Act 1988 (Cth) including the Australian Privacy Principles in Schedule 1 of that Act

And

• The New Zealand Privacy Act 2020
• Any other laws regulating the collection, use, disclosure and/or free movement of Personal Data 

“Sensitive Information” under the Privacy Laws is defined to mean: information or an opinion about an individual’s: racial or ethnic origin; or political opinions; or membership of a political association; or religious beliefs or affiliations; or philosophical beliefs; or membership of a professional or trade association; or membership of a trade union; or sexual orientation or practices; or criminal record; that is also Personal Information; or health information about an individual; or genetic information about an individual that is not otherwise health information; or biometric information that is to be used for the purpose of automated biometric verification or biometric identification; or biometric templates. 

“Streem Group” means:

• Streem Pty Ltd A.C.N. 600 621 672;
• Streem SaaS Pty Ltd A.C.N. 650 354 797; and
• Streemcom Pty Ltd A.C.N.  650 334 633
• Titouan Ventures Pty Ltd
• Aramoana Pty Ltd
• Filter Acquisition Pty Ltd

 

1. Commercial Customers and Prospects

What Personal Information do we collect?

We may collect and hold the following types of Personal Information:

• your name;
• your job title/position with a company of which you are employed;
• your contact details;
• your phone number;
• your email address;
• payment details;
• information about the goods and services we provide or have provided to you;
• information provided by you when you use services available on our Website or Streem Platform; and​
• if you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. 
• We do not generally collect Sensitive Information about you unless required by lawful order of a government authority.

Why do we collect Personal Information?

We collect and hold Personal Information that is necessary for the provision of our services to you and for marketing them to you. 

More specifically, 

• To verify your identify and entitlements to our products and services when you contact us or access our services.
• To protect you from fraud prevention and detection.
• To supply services to you and manage your subscriptions.
• To send statements and invoices to you, and collect payments from you.
• To provide commercial quotes to you.
• For statistical analysis (e.g. on the use of our websites).
• To operate and improve our websites and services.
• To supply services to you and manage your subscriptions.
• To notify you of any changes to our websites or our services and products which may affect you.
• To provide you with technical and customer support.
• To ask your opinion or feedback on our services or industry questions.
• To ensure seamless access to all of our applications to which you have subscribed.
• To enforce our legal rights or comply with legal requirements.
• To provide improved website and product experience and communications informed by your product subscriptions and/or data collected.
• To tell you about our products and services.
• To perform the contract we are about to enter into or have entered into with you.
• To comply with a legal or regulatory obligation.
• Where it is in our legitimate interests,  including our commercial interests in operating the Cision customer facing platforms, and providing you with access to our Media Database. We make sure that we consider and balance any potential negative impact on you and your rights before we process your personal data.
• If you use social media via our platforms

  • Our Website, the Streem Platform and related services use social media including blogs, Twitter feeds, and links to other social media, including Facebook, Linked In, X etc. The nature of social media is that these applications actively enable exchange and disclosure of any information, whether personal or otherwise, that is included within those applications.

  • All information, including Personal Information that you enter in those applications may be used, hold, handled and disclosed in any way that is consistent with the privacy policies of the relevant applications, if any. All information that is posted by you in a blog, twitter feed or other social media in connection with the Website or Streem Platform should be considered as public information that may be used, copied and adapted by any person for any means and should not be posted unless you are prepared to specifically state what restrictions on use there may be with that information or are prepared to accept that it may be used, copied, adapted, hold, handled and disclosed to any other person in any way. We accept no responsibility or liability for any Personal Information that you decide to publish on any social media outlet.
    
    

Who Do We Share Your Personal Information With?

We may share your personal data with one or all of the following:

• Internal Third Parties: these include other companies within the Cision group. such as Cision, Brandwatch and PR Newswire.

External Third Parties may include:

• Suppliers who we engage to provide services on our behalf.
• Professional advisors including lawyers, accountants and insurers where necessary to enable them to provide their services to us.
• Authorities who require reporting of processing activities in certain circumstances.
• We may also share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

How do we collect Personal Information?

We may collect Personal information from you:

• when you, or people authorised by you, enter in contractual arrangements for services with Streem;
• directly through your use of our Website or Streem Platform, including when you, or people authorised by you, visit, access or use other services provided on our Website or Streem Platform;
• through communications with you including email or written communication with you, telephone calls, and via social media applications;
• in the course of providing our goods and services to you;
• in the course of our business functions and activities; and/or
• when you visit and/or post a comment or other communication on a Streem branded social media page.
• through our marketing activities (which may include being provided by third parties) based on your role being related to our services.  

We use information-gathering tools, including tools for collecting usage data, cookies and web beacons to automatically collect information that may contain Personal 

 

2. Online Authors, Journalists or Influencers

What Personal Information do we collect?

We only collect data that is necessary to conduct our business. We collect, use, store and transfer different kinds of data about you which may include some or all of the following:

• Prefix and name
• Gender
• Job title
• Educational history
• Employment history
• Work address
• Telephone number
• Fax number
• Work email address
• Personal email address (if provided to us by you)
• Social media handle
• Profile Picture
• Link to LinkedIn profile
• Other social media handles/channels such as Instagram
• Number of social media followers
• Social media profile picture
• Other publicly available social media content
• Pitch preference (ie. how you wish to be contacted)
• Topics: “Beat” (ie. subject matters you wish to write above)
• Target groups
• Articles published about you
• Video or audio content

We do not hold any sensitive personal data about you (such as data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union memberships, data about your health, genetic and, biometric data) unless you have clearly put such data into the public domain yourself (e.g. you have made such information available to the public by writing about it or by posting it on your social media profile).

 

Why do we collect Personal Information?

Using this information we then create an influencer profile for you and include it in one or both of our media Databases.

We allow our customers access to the Databases via one of our online platforms so that they can view your profile and send you information (either via email or social media) that they think you might be interested in. This is also beneficial for you as it means you receive targeted news and other information that may be helpful for you. Our primary role is to facilitate the efficient communication between our customers and influencers.

As well as using the Databases to simply send communications to journalists, our customers can also use the functionality we provide with our platforms to create their own lists of influencers, add their own data about influencers (which only they can access), and monitor your interaction with the communications that they send you (for example, whether you have opened an email sent via one of our customer facing platforms or clicked on any links contained in that email).

One of the main purposes for using your personal data is to create repositories of data regarding influencers (the Databases) and make the Databases available to our customers on a paying basis. Depending on which service our customers are signed up to, your personal data may also be processed in one or more of the following ways:

• Browsing the Databases: our customers can browse the Media or Social Influencer Databases via one of our online platforms provided by; Streem, CisionOne, Brandwatch or PR Newswire
• Sending out press releases: our customers can send you press releases, emails or other communications (e.g. direct messages on social media) about things they think you might be interested in.
• Creating lists: Our customers can create lists of journalists For example, a customer may want to send out a press release to journalists with special knowledge of the construction industry in South West England. Using one of our customer-facing platforms our customers can search for influencers with that particular interest, create and save a list of those journalists, and then send a press release to those journalists on the list.
• Exporting journalist/online author/influencer data: our customers can export this data from our databases, provided they use that data in accordance with all applicable laws.
• Wholesale access to data: some of our customers may purchase wholesale access to the data stored in our databases to re-sell via their own platforms and products.
• Media Monitoring: our customers can browse, by keyword search, publications and social media platforms via one of our online platforms. A customer might search a keyword such as “sunglasses”. Our platform will then automatically return a list of all social media posts, articles, etc. containing the keyword "sunglasses" or words related to that subject. It may also return the contact details of the journalist or influencer who wrote that content, if the journalist included those details in the content.  This functionality is not limited to content written by influencers on the Databases
• Maintaining the administration of the Databases.
• Maintaining contact, handling enquiries, complaints and disputes.
• Complying with all applicable laws and regulations.
• Profiling and Tracking: see how we use your personal data for profiling and tracking for more information.

How we use your personal data for profiling

We may use your personal data for automated profiling purposes. The profiling we conduct and how it is used is limited. We use profiling to evaluate (amongst other things) your personal preferences, interests, behaviour and audience and make this available to our customers in response to particular inquiries that they may make through one of our platforms. We may, for example, use profiling to help our customers understand what subjects you like to talk about (which is apparent from the nature of the content you produce) and the extent of your audience (apparent from the number of social media followers you have). This in turn helps our customers direct their communications to you more efficiently and effectively.  The results of this profiling are available in your own profile included in either or both of the Databases.

You have the right to object to us profiling with your personal data. If you would like us to stop profiling with your personal data, then please contact us at privacy@streem.com.au and we will remove you from the Databases.

Profiling

We combine the personal data from your influencer profile with the publicly available content that you have produced and then present this information to our customers through one of our customer facing platforms. Using profiling, our customers are then able to search these two publicly available data sets and:

• Understand what subjects you are interested in: A customer might search a keyword such as "tractors". Our platform will then automatically return a list of all influencers in the Databases who are talking about tractors in their social media posts, articles, etc.
• View and evaluate your content: A customer might search our platform for your name (or the name of any other influencer) and view the actual content you have produced. (If the content is a print article, then a copy will be displayed to the customer within the Cision platform they are using. If the content is online, then the customer is provided with a hyperlink to the online location of the content). Your content may then be given an automatically generated 'favourability score', which is calculated by analysing the words you have used in the content against an agreed list of words that the customer considers to be 'favourable' or 'unfavourable' according to their preferences/industry focus. We may also give an automated 'tone' score to any given piece of your content which, depending on the words you have used in the content, will tell the reader whether you view the topic or subject matter in a positive, negative or neutral light. This is derived by looking at groupings of words such as "good", "great", "brilliant", "awful", "dangerous", "sad", etc. Customers are also provided with information about the impact of articles you have written including “average article impact” (measured as low, medium, or high), “SEO impact” (search engine ranking score that predicts how well the website your article appears on will rank on search engine result pages) average shares (average number of times your article has been shared on social media) and total articles (the total number of articles you have written).
• Understand your audience and its location: Our customers are able to see your publicly available social media feeds via our customer-facing platforms, together with data from those feeds to see which influencers are talking about what on social media, and which of those influencers have the most impact and reach. Using data provided to us directly by social media platform providers via their public API we are also able to see, for example, how many social media followers you have and roughly where they are based geographically.

We do not make any automated decisions based on profiling. The profiling we do enables our customers to better identify individuals that are interested in the communications our customers want to send.

The screenshot below illustrates the type of 'profile' information that we may include in your profile:

Who Do We Share Your Personal Information With?

We may share your personal data with our customers, companies within the Cision Group, and other parties detailed below. We may also transfer your personal data outside of the European Economic Area (EEA), but only when specific safeguards have been put in place in order to protect your personal data.

We may share your personal data with one or all of the following:
Customers: our customers are typically communications and marketing departments within businesses or other institutions, or PR agencies. Our customers come from all sectors.
We share your data by allowing them access to the Databases via our various online platforms.
Internal companies within the Cision group such as Brandwatch, PR Newswire or Cision. Please see our full list of Cision Legal Entities
External Third Parties: 
Service providers who work on behalf of the Cision group of companies for the performance of any contract we enter into with them, for example: IT support in each country.
Professional advisors including lawyers, accountants and insurers where we need to do so in order to comply with our legal obligations or for other business reasons.
Authorities who require reporting of processing activities in certain circumstances.
 
We may also share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

 

 

3. Website Visitors

We may gather information from your computer or mobile devices when you navigate our Website. 

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes.

Types of cookies we use

• Essential Cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

• Performance and Functionality Cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to its use. However, without these cookies, certain functionality may become unavailable.

• Analytics and Customisation Cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you.

• Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

For more information on what cookies we have running on our website, please see below.

• https://knowledge.hubspot.com/privacy-and-consent/hubspot-cookie-security-and-privacy

• https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser

How can you control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

 

Security of your Personal Information

Streem is committed to protecting the security of your Personal Information. We use a variety of security technologies and procedures to help protect your Personal Information from unauthorised access, use, or disclosure. Your Personal Information is stored on computer systems that are primarily located in Sydney, Australia and operated by Google Cloud Services (GCS) and Amazon Web Services (AWS).

When Streem transmits highly confidential information over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol. All Personal Information provided to us will be held for so long as we reasonably require to deliver services to you, or your employer, or as otherwise required for regulatory or other legal purposes. Access to and use of Personal Information within the Streem Group is appropriately limited to prevent misuse or unlawful disclosure of the information. If other organisations provide support services, we require them to appropriately safeguard the privacy of the information provided to them.

Links to other Applications and Websites

Our Website or the Streem Platform may contain links to other applications, websites and tools that are not owned, controlled or operated by us. We are not responsible for the practices employed by applications linked to or from our Website, the Streem Platform or the information or content contained on them.

Please remember that when you use a link to go from our Website or Streem Platform to another application, our Privacy Policy is no longer in effect. Your browsing and interaction on any other application, including applications that have a link on our Website or Streem Platform is subject to that application’s own rules and policies. Please read over those rules and policies before proceeding.

Legal Disclosure of Personal Information

We reserve the right to disclose any Personal Information which identifies you as required by law and when we believe that disclosure is necessary to protect our rights, or to comply with a judicial proceeding, court order, or legal process served on our Website.

Your Rights

How to Opt-out or Access your Personal Information

If you:

• want to find out what Personal Information we hold about you;

• believe any of your Personal Information held by us is inaccurate, out of date, incomplete or it is not necessary for us to continue to hold it;

• want to request not to receive direct marketing communications;

• want to request not to receive direct media campaign communications;

• want to request that we do not provide your Personal Information to any of our third party providers in order for them to provide you with direct marketing communications; or

• wish to make a complaint about a breach of the Privacy Act, Australian Privacy Principles or a privacy code that applies to us,

Please contact us by emailing us at privacy@streem.com.au

If you are not satisfied with our response, you may complain directly to the Australian Privacy Commissioner.

How to Request Deletion of your Personal Information

If you wish to request the deletion of your personal data, you can do so by contacting us directly. Please send your request via email to privacy@streem.com.au, including your full name and the email address associated with your account. Upon receiving your request, we will verify your identity and process the deletion of your data in accordance with applicable privacy laws. Please note that certain information may be retained if required by law or for legitimate business purposes. We will notify you once your data has been successfully deleted.